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Brands are not advertising campaigns


Brands are not labels or logos


Brands are not expense items

  • Brands are your most influential and valuable business assets
  • Any business strategy needs to be lead by the most potent asset in your arsenal
  • A brand led business strategy typically unlocks 2.5 times higher returns than traditional strategy
  • EQUiTOR has unlocked over $4 Bn of shareholder value through brand led strategy