Brands are not advertising campaigns

Brands are not labels or logos

Brands are not expense items

  • Brands are your most influential and valuable business assets
  • Any business strategy needs to be led by the most potent asset in your arsenal
  • A business strategy spearheaded by the brand typically unlocks 2.5 times higher returns than traditional strategy
  • EQUiTOR has unlocked over $4 bn of shareholder value through brand centred business strategy