When the most respected business group in India wanted to isolate the influence and financial value of the family name on the business, they entrusted it to EQUITOR and its global partnership.

EQUiTOR Value Advisory Private Limited was set up at the turn of the millennium as a response to the increasing need to isolate the influence of brands as business assets. Questions were being regularly raised (particularly in the context of large transactions) about the constitution of the unrecognized value lying outside the balance sheet.

Over the last decade, EQUiTOR has played a pioneering role in making brands accountable for value creation. In 2001, EQUiTOR got together with Interbrand (the world leader in brand valuation) to create a publicly acknowledged thought leader in India, getting companies to financially recognize and use their brands as their leading performance assets.

From supporting acquisitions and brand licensing programs to integrating brand extensions into business planning exercises, EQUiTOR has a unique tool kit that has delivered over $4 billion in additional shareholder value.

The firm’s skill base is spread across New York, London, Bangalore, Singapore and Melbourne, and has the benefit of having worked with leading names in over 25 markets. Engagements include clients like the TATAs, Thomas Cook, Titan Industries, Infosys, AXA, ZEE Entertainment, Mother Dairy and the Murugappa Group amongst others.

Along the way, EQUiTOR added the BLUE OCEAN Practice into its arsenal, assisting clients to drive disruptive growth plans, anchored firmly to their brand drivers.