EQUiTORIAL

Is there value in values?

 Created on March 21, 2015 / Updated on April 13, 2015

Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at....

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Is culture pure corporate drivel?

 Created on March 21, 2015 / Updated on August 07, 2015

Its May this year. It's Toronto. Over dinner an old family friend from Calcutta is lamenting the invasion of the boisterous immigrant Chinese into her once quiet....

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Is it really a gentleman's game?

 Created on March 21, 2015 / Updated on April 17, 2015

Earlier this month, I was invited on a panel in Mumbai which pontificated on the strategic value of corporate brands. However, the more significant aspect of....

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Why do I find the time to teach?

 Created on March 21, 2015 / Updated on April 17, 2015

Five years ago I set up a trust in Calcutta for the retired teachers of the St. Xavier's Collegiate school. I spent 15 years in that institution, from the age of 6....

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Why does Jeff Immelt personally manage the GE brand?

 Created on March 21, 2015 / Updated on April 13, 2015

Every month I sit down with my advertising team to review all the ads they are proposing to support our overall company brand. I have been doing this since I became....

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