EQUiTORIAL

Why does Jeff Immelt personally manage the GE brand?

 Created on March 21, 2015 / Updated on April 13, 2015

Every month I sit down with my advertising team to review all the ads they are proposing to support our overall company brand. I have been doing this since I became....

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Hiding Outside the Balance Sheet

 Created on March 21, 2015 / Updated on April 13, 2015

Last week at a management retreat someone asked why acquisition after acquisition had failed to deliver to expectations in spite of all the auditing and assessment....

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Taken for granted: Compliance is a cheaper substitute for Customer Concern

 Created on March 21, 2015 / Updated on April 17, 2015

Last week saw the unseemly defence by SIAM (Society of Indian Automobile Manufacturers) of two of their member organizations against the adverse crash test results....

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Bring back my Mumbai to me

 Created on March 18, 2015 / Updated on April 17, 2015

Last Saturday, over much (probably too much) wine and cheese, my good friend the shiny eyed Paul Fernandes quietly offered his understated genius to 21st century....

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Does the Nation really Want to Know ?

 Created on March 18, 2015 / Updated on April 13, 2015

A warm welcome to 2015. I thought we might begin the year by considering the evolution of a true blue media phenomenon. Super prime time is a phrase coined by....

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