Select Clients

View as slide show
<< Previous
 
X

Prestige

The Prestige Group had built a specific reputation on the back of its ability to undertake and execute projects in a distinctive manner. This reputation had enabled it to extend its services from the mainstay of construction into Turnkey Interiors and Property Management Services. One of the questions that the management sought to ask in the light of the impending public listing was whether this reputation which was till then understood implicitly and not in economic terms, gave them additional financial value beyond what was captured in their Balance Sheet.

Our valuation exercise was able to demonstrate that the reputation of Prestige substantially influences enquiries, conversions, time for closure and unit sale price in all of the business units, thereby significantly reducing long term risk and creating shareholder value. The findings were also used as a basis to determine a fair listing price for the builder.

Product : Monetor

X

Dorma

Dorma GmbH formally entered India in 2004 as the world leader in Glass Architecture fittings. In a rapidly growing market, characterized by inexpensive local brands or Chinese imports, how does a premium global player set the standards and grow the market itself? This was clearly an offering for the emerging, globalised India. By marrying their special needs with DORMA’s global strengths in design and technology,

EQUITOR helped the client to sharply define (and thereby justify) DORMA’s premium value proposition in India. This unique proposition resulted in a re-structuring of the entire value chain, so that it was aligned single-mindedly to the delivery of this proposition. By installing a Process Score Card, each element of the value chain was provided a performance metric. The business has grown 17 fold in the last 5 years since EQUITOR first worked with DORMA. In 2007, DORMA was recognized as the best German JV by the Indo German Chamber of Commerce.

Product : Axior

X

NBC

By the request of the CK Birla corporate leadership, EQUiTOR undertook an exercise with one of its leading operating companies, NBC, a brand owned by National Engineering Industries. NBC is a close competitor to international giants such as SKF and FAG in the bearings category.

In the first phase of the intervention, a valuation of the NBC Brand was carried out, in order to assess the current value of future earnings, attributable to the NBC brand. In the phase thereafter, a disruptive business-planning workshop was held with the senior management of the organisation.

Product : Monetor & Axior

X

Duroflex

Duroflex is India’s largest exporter of sleep and comfort products along with being one of three big names within the category in India. With the domestic market firmly in the grip of the unorganised sector, led by local ginners primarily selling low-end cotton and foam filler mattresses, growth has been steady. However, with an expanding base of considered purchasers, a much larger market for a quality mattress, addressing specific sleep requirements seems inevitable.  Towards this end, Duroflex wished to stake its claim at the earliest.

With the enablement of EQUiTOR, Duroflex has been successful in defining a new future for itself, cast out of appropriating a clear space in an expanding market pie.

Product : Axior

X

The Murugappa group

The Murugappa group is by far the largest business conglomerate in South India, having several well established operating companies under it. All these companies subscribe to the group’s unique philosophy and character. Given this commitment to belonging to the Group, the group management felt the need to isolate the drivers of corporate reputation and the extent of their influence on ongoing value creation.

To this end the group leadership invited EQUiTOR, to determine the extent to which the corporate brand drivers influence value creation for the operating companies.

Product : Monetor

X

BIT Mesra

BIT Mesra was born out of Mr. B.M.Birla’s dream of making India self sufficient in high quality engineering, a discipline he believed imperative to the growth of the nation. True to his vision, BIT has been a pioneer in introducing new disciplines into the specialised higher education space.With the rampant proliferation of engineering institutes focused on producing assembly line employees to service the IT, ITES and e-commerce boom in India, the leadership of BIT thought it essential to articulate its differentiation and reclaiming its stake of being a pioneer in thought leadership in India.

With the help of EQUiTOR, BIT Mesra has been successful in defining an exciting future for itself, drawing on its gene of pioneering thought leadership.

Product : Axior

X

Tata Global Beverages

Inorganic growth in FMCG implies the acquisition of a large proportion of Intangible Assets. Tata Tea wanted to understand the intrinsic value of the off-balance sheet assets they were buying. EQUiTOR’s robust due-diligence approach & methodology provided a view on the value of the brands in the target organisation considered. EQUiTOR also defended the value of the target to the board & investment committee.

Consequently, the organisation set up a framework for reviewing future acquisitions and investment opportunities. The exercise also provided a view on the unlocked value available post acquisition..

Product : Monetor

X

chlorophyll

The integrity and commitment of the founders of this boutique brand services company has become a leitmotif now embedded deeply into the culture of the organisation. chlorophyll’s founders possess both the cutting edge capability as well as the personal credibility as lighthouses in the arena of building brands. When they sought EQUiTOR, they were keen to convert the size of business to be more in proportion to inordinately wide and deep goodwill that they enjoy.

With EQUiTOR’s support, some key questions such as what the organisation wants to be known for (beyond the founders), the beneficiaries of its renewed offering and the organisation to be built here on, have been addressed.

Product : Axior

X

Reynolds

Was REYNOLDS the largest name in disposable pens/or in the stationary business in India? Were there opportunities beyond the existing category selling Rs 10/- plastic pens? This was what the Chairman asked us. EQUiTOR tested the boundaries of the REYNOLD’s equity in India through a comprehensive brand audit. Resulting in the REYNOLDS retail experiment the idea was to capitalize on the largely untapped opportunity of stationary shops which until then were dull functional corner stores.

It allowed the long term benefit of exposing a range of products from the REYNOLDS stable in store.

Product : Axior

 

X

Cycle Agarbatti

Ranga Rao & Sons was, by far the largest manufacturer of agarbatti (incense sticks) in the country. Cycle was the flagship brand in the portfolio. The question that was posed to EQUiTOR was this – In the light of the increasing competitive environment and obvious interest from some of the most powerful FMCGS in the country, how could Cycle continue to remain relevant and distinct?

EQUiTOR’s intervention helped Ranga Rao &Sons to address this question along with a host of others – was Cycle the company’s image leader? What was the character of that image? How much did it influence or impair the portfolio or vice versa? The responses were fed into creating a sharply defined campaign investment and portfolio.

Product : Axior