Category: Leadership & Strategy

Non-profits as Valuable brands

Non-profits as Valuable brands

I was meeting Reena after many years. She had been a banker in the Western Hemisphere for a couple of decades. After dinner, she revealed that she too was now in the business of Transformation - Transforming the future of the girl child through education. I was...

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AIMA World Marketing Congress

AIMA World Marketing Congress

From the recently concluded edition of the World Marketing Congress at New Delhi. Equitor continues to be the Knowledge Partner for the AIMA-RK Swamy High Performance Brand of the Year award. Congratulations to NIIT, Zee and Apollo Tyres!

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Blind Side 2

Blind Side 2

Another Blindside : the 2% bureaucrat   K.P. Joseph turned 88 last week. He is a great grandfather twice over. I grew up watching him return home everyday from an office in which his designation was the organisation. In Calcutta, it was the " THE OFFICE OF THE AUDITOR...

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Blind Side

Blind Side

Blind Side “Full many a gem of purest ray serene The dark unfathom'd caves of ocean bear: Full many a flower is born to blush unseen, And waste its sweetness on the desert air” Thomas Gray’s Elegy is a piece of classical verse that has remained with me since high...

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High Performance Brand of the Year

High Performance Brand of the Year

This is the media coverage that appeared in the Economic Times, dated 7-Feb-11, Mon and is from the World Marketing Congress held on the 4th & 5th of February in Delhi. Ramesh Jude Thomas from EQUiTOR Management Consulting spoke in this platform. Besides, EQUiTOR...

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Grey Entrepreneurship

Grey Entrepreneurship

A greater ‘hole in the wall’ you cannot imagine. A small fading sign on the top saying “Cellphoon reapars” barely visible through the street vendors crowding the Juhu Market in Mumbai. On my way to buy a new Blackberry, my innate sense of adventure (foolishness) made...

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Who Rocks India?

Who Rocks India?

Is it really rocking ? Last week two journalists asked me what seemed like two unrelated questions. One, from a leading business channel queried “Where do you think the next billion customers will come from” And a few days later came the second poser “Can India really...

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The Voyager Series – 2

The Voyager Series – 2

An evening with an unusual traveller Ramesh Jude Thomas President & CKO, EQUiTOR Consulting What is the VOYAGER series really about? Hearing another set of achievements which we all are very familiar with or another public figure who is easy on the ear and...

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