<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//equitor.com/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://equitor.com/would-you-rather-brand-or-innovate/</loc>
		<lastmod>2025-09-04T10:31:27+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2025/09/Wipro.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-curious-case-of-the-missing-cmo/</loc>
		<lastmod>2025-09-05T12:10:29+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2021/06/The-curious-case-of-the-missing-CMO.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/brands-are-missing-from-the-board-room/</loc>
		<lastmod>2025-09-05T12:12:16+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2021/04/Brands-are-missing-from-the-board-room.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/is-it-really-a-gentlemans-game/</loc>
		<lastmod>2025-09-05T12:14:21+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/08/Is-it-really-a-gentlemans-game.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/why-does-jeff-immelt-personally-manage-the-ge-brand/</loc>
		<lastmod>2025-09-05T12:15:27+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/09/Why-does-Jeff-Immelt-personally-manage-the-GE-brand.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/hiding-outside-the-balance-sheet/</loc>
		<lastmod>2025-09-05T12:16:49+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/10/Hiding-Outside-the-Balance-Sheet.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/bring-back-my-mumbai-to-me/</loc>
		<lastmod>2025-09-05T12:19:06+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/12/Bring-back-my-Mumbai-to-me.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/free-choice-isnt-that-what-got-you-elected/</loc>
		<lastmod>2025-09-06T05:45:12+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/08/Free-choice-Isnt-that-what-got-you-elected.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/two-minute-recipe-for-resilience/</loc>
		<lastmod>2025-09-06T05:47:02+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/07/2-Minute-recipe-for-resilience.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/should-apple-buy-out-greece/</loc>
		<lastmod>2025-09-06T05:47:59+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/07/Should-Apple-buy-out-Greece.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/sinking-societies-shrinking-markets/</loc>
		<lastmod>2025-09-06T05:54:46+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/06/Sinking-Societies-Shrinking-Markets.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-indian-mnc-really/</loc>
		<lastmod>2025-09-06T05:56:55+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/06/The-Indian-MNC.-Really.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/driving-in-gods-own-country-god-help-us/</loc>
		<lastmod>2025-09-06T05:57:25+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/06/Driving-in-Gods-Own-Country-God-help-us.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/worldwide-is-not-world-class/</loc>
		<lastmod>2025-09-06T05:58:20+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/06/World-wide-is-not-World-class.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/does-the-nation-really-want-to-know/</loc>
		<lastmod>2025-09-06T05:59:50+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2015/01/Does-the-Nation-really-want-to-know.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/taken-for-granted-compliance-is-a-cheaper-substitute-for-customer-concern/</loc>
		<lastmod>2025-09-06T06:01:08+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/11/Taken-for-granted-Compliance-is-a-cheaper-substitute-for-Customer-Concern.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/why-do-i-find-the-time-to-teach/</loc>
		<lastmod>2025-09-06T06:02:13+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/09/Why-do-I-find-the-time-to-teach.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/hindustan-unilever-a-quality-product-from-surf/</loc>
		<lastmod>2025-09-06T09:07:42+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/01/Hindustan-Unilever-A-Quality-Product-from-Surf.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/what-does-blue-ocean-strategy-have-to-do-with-brand-value/</loc>
		<lastmod>2025-09-06T09:09:47+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/02/What-does-Blue-Ocean-Strategy-have-to-do-with-brand-value.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-diy-leader/</loc>
		<lastmod>2025-09-06T09:12:12+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2021/08/The-DIY-Leader.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-return-of-the-king/</loc>
		<lastmod>2025-09-06T09:13:36+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/12/The-Return-of-the-King.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/is-culture-pure-corporate-drivel/</loc>
		<lastmod>2025-09-06T11:33:50+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/08/Is-culture-pure-corporate-drivel.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/is-there-value-in-values/</loc>
		<lastmod>2025-09-06T11:34:49+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/07/Is-there-value-in-values.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/indians-can-lead-can-india/</loc>
		<lastmod>2025-09-06T11:40:51+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/04/Indians-can-lead.-Can-India.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/flying-blind-businesses-without-dials/</loc>
		<lastmod>2025-09-08T07:08:33+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/11/Flying-blind-businesses-without-dials.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/non-profits-as-valuable-brands/</loc>
		<lastmod>2025-09-08T07:10:55+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/10/Non-profits-as-Valuable-brands.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/blind-side/</loc>
		<lastmod>2025-09-08T07:12:04+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2012/02/Blind-Side.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/roce-return-on-customer-experience/</loc>
		<lastmod>2025-09-08T07:14:43+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/10/ROCE-Return-on-Customer-Experience.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/importance-of-founder-led-firms-seeing-resurgence-chris-zook/</loc>
		<lastmod>2025-09-08T09:21:43+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/08/Importance-of-founder-led-firms-seeing-resurgence.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/thinking-twice-about-price-schumpeter/</loc>
		<lastmod>2025-09-08T09:22:58+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/08/Thinking-twice-about-price-%E2%80%93-Schumpeter.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/aima-world-marketing-congress/</loc>
		<lastmod>2025-09-08T09:23:47+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/02/AIMA-World-Marketing-Congress.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2025/09/Times.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/aima/</loc>
		<lastmod>2025-09-08T09:24:35+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2012/03/AIMA.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2025/09/AIMA-05C-page-001-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-emerging-brand-battle-schumpeter/</loc>
		<lastmod>2025-09-08T09:25:29+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2013/07/The-Emerging-Brand-Battle.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/high-performance-brand-of-the-year/</loc>
		<lastmod>2025-09-08T09:36:58+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2011/02/High-Performance-Brand-of-the-Year.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2025/09/getimage.dll_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/grey-entrepreneurship/</loc>
		<lastmod>2025-09-08T09:38:05+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2010/08/Grey-Entrepreneurship.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/blind-side-2/</loc>
		<lastmod>2025-09-08T10:15:40+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2012/03/Blind-Side-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/managing-value-in-an-intangible-environment/</loc>
		<lastmod>2025-09-08T10:16:25+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/07/Managing-Value-in-an-intangible-environment.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/whats-in-a-name/</loc>
		<lastmod>2025-09-08T10:17:24+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/07/Whats-in-a-name.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/makeover-marketing/</loc>
		<lastmod>2025-09-08T10:18:24+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/09/Makeover-Marketing.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/brand-assets-as-force-multipliers/</loc>
		<lastmod>2025-09-08T10:19:06+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2011/02/Brand-Assets-as-Force-Multipliers.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/who-rocks-india/</loc>
		<lastmod>2025-09-08T12:07:22+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2010/06/Who-Rocks-India.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/managing-consequence/</loc>
		<lastmod>2025-09-08T12:08:51+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/10/Managing-Consequence.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/what-would-you-rather-lose/</loc>
		<lastmod>2025-09-08T12:09:32+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/08/What-would-you-rather-lose.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/ipl-is-the-bluest-ocean-around/</loc>
		<lastmod>2025-09-08T12:10:22+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/04/IPL-is-the-Bluest-Ocean-Around.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-voyager-series/</loc>
		<lastmod>2025-09-08T12:12:38+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/06/The-Voyager-Series-%E2%80%93-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-voyager-series-1/</loc>
		<lastmod>2025-09-08T12:13:06+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/05/The-Voyager-Series-%E2%80%93-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/safe-capitalism/</loc>
		<lastmod>2025-09-08T12:14:18+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/02/SAFE-CAPITALISM.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/co-creator/</loc>
		<lastmod>2025-09-08T12:14:54+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/04/Co-creator.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/how-resilient-are-your-intangibles/</loc>
		<lastmod>2025-09-08T12:15:43+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/03/How-resilient-are-your-intangibles.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/brands-in-the-boardroom/</loc>
		<lastmod>2025-09-08T12:16:36+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/01/Brands-in-the-Boardroom.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/brands-and-bad-times-1/</loc>
		<lastmod>2025-09-08T12:17:22+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/01/Brands-and-Bad-Times-%E2%80%93-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/brands-and-bad-times/</loc>
		<lastmod>2025-09-08T12:18:16+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2009/01/Brands-and-Bad-Times-%E2%80%93-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-great-indian-brand-ambassador/</loc>
		<lastmod>2025-09-08T12:19:05+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/10/The-Great-Indian-Brand-Ambassador.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/what-will-happen-to-the-small-guy/</loc>
		<lastmod>2025-09-08T12:20:18+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/12/What-will-happen-to-the-small-guy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/intangibles-as-wealth-creators/</loc>
		<lastmod>2025-09-08T12:20:40+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2008/12/Intangibles-as-wealth-creators%E2%80%A6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-bumblebee-vs-the-spelling-bee/</loc>
		<lastmod>2025-09-09T05:51:41+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2014/02/The-Bumblebee-Vs.-The-Spelling-bee.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://equitor.com/the-futility-of-plan-b/</loc>
		<lastmod>2025-09-09T06:53:37+00:00</lastmod>
		<image:image>
			<image:loc>https://equitor.com/wp-content/uploads/2021/07/The-Futility-of-Plan-B.jpg</image:loc>
		</image:image>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->