Would you rather brand or innovate?

Would you rather brand or innovate?

Last month my dear friend and former boss Tom Blackett sent me a revealing annual report from an organization call the WIPO   WIPO is the UN body for Intellectual Property and has been around since 1967. The body recognises the vital role that intellectual property...
Non-profits as Valuable brands

Non-profits as Valuable brands

I was meeting Reena after many years. She had been a banker in the Western Hemisphere for a couple of decades. After dinner, she revealed that she too was now in the business of Transformation – Transforming the future of the girl child through education. I was...