Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have forever wondered why the 21st century CMO is not a permanent invitee on the board. In 2019, global businesses spent USD 614 bn to establish...
Sitting on the boards of entrepreneurial businesses can be very interesting. They are all characterized by high energy ownership and very sincere operating leadership. But many of them do not have or appreciate the notion of management by metrics. I was recently...
