What does Blue Ocean Strategy have to do with brand value?
In a recent HBR blog, Niraj Dawar, a colleague who used to be at INSEAD, wrote about the why a valuable brand is so important for successful innovation. He says, “every product and feature innovation is a potential story whose impact on the marketplace is a function...
‘Brand Assets as Force Multipliers’
Managing Coimbatore’s invisible assets Coimbatore, Tamil Nadu, India, January 28, 2011 “With nearly three fourths of an entrepreneur’s asset base lying outside his balance sheet, is he really performing to full potential? “ This was the primary question raised by...
How resilient are your intangibles?
Ramesh Jude Thomas President & CKO EQUiTOR Management Consulting Pvt Ltd Most of us spend large amounts of time and effort building our attitude, capabilities, special skills or indeed our reputation for something in particular. We try hard to be known for our...
