Brands are missing from the Board room

Brands are missing from the Board room

by | Apr 4, 2021 | Business & Finance

Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have  forever wondered why the 21st century CMO is not a permanent invitee on the board.  In 2019, global businesses spent USD 614 bn to establish...
Would you rather brand or innovate?

Would you rather brand or innovate?

by | Dec 4, 2013 | Leadership & Strategy

Last month my dear friend and former boss Tom Blackett sent me a revealing annual report from an organization call the WIPO   WIPO is the UN body for Intellectual Property and has been around since 1967. The body recognises the vital role that intellectual property...
Managing Consequence

Managing Consequence

by | Oct 4, 2009 | Business & Finance

Ramesh Jude Thomas President & CKO, EQUiTOR Consulting Some time in March, I was in the middle of some performance management workshops around India. The introductory session is always about how to capture progress and performance. And to bring home the point...
Co-creator

Co-creator

by | Apr 4, 2009 | Leadership & Strategy

Ramesh Jude Thomas President & CKO, Equitor Management Consulting Over a series of performance workshops we recently held, one of the elements being debated was the role of Employee Satisfaction in driving shareholder value. According to a Wharton Research,...