We all know that over three-fourths of our firm’s value lies outside the financial sheets. This essentially means that three fourths of the company’s capital is underleveraged for growth opportunities.
EQUiTOR was set up at the turn of the millennium as a response to the increasing need to isolate the influence of brands as business assets. Questions were being regularly raised (particularly in the context of large transactions) about the constitution of the unrecognized value lying outside the balance sheet.
Working with them has been an exciting & educative experience. What I valued most was the rigour they apply & the attitude of challenging us at all times.
This is a scientific and structured approach to brand value assessment. Applied diligently, it is certain to create long term value for any sound business model.
In a systematic manner, they made us believe that we had the winning traits to engage with an extremely complex & competitive market place.