Ramesh (RJT) introduced Brand Value management as a strategic business tool to Indian Industry. Amongst his key professional contributions is having led India’s first known Strategic Brand Valuation which was for Titan Industries Ltd., followed by the valuation of the TATA brand. He is a prolific writer, having contributed a viewpoint to almost every major newspaper and business magazine on the theme of “Intangibles/ Brands as Business Assets”. RJT is also an avid marathoner and music enthusiast. At EQUiTOR, he plays the role of a mentor nudging us to be a better version of ourselves each day.