Accessing the daily, material impact of your brand on business metrics like customer acquisition, trade partners, working capital cycles).
Arriving at the Economic Value of your brand(s) as(an) independent contributor(s) to value creation.
Isolating the key drivers that render your brand valuable. These are the proprietary characteristics that are basis of your business relationships.
Unlocking value focus the brand asset through disruption in business planning or process alignment.
Articulating and appropriating your winning traits as a brand. Those timeless market agnostic characteristics that define who you are. “COVERAGE, CONSCIENCE, COMPASSION”
Recasting the boundaries of your business around your brand’s winning traits. Creating Brand V2.0 “SOLUTIONS FOR A SMALL PLANET”
Distilling the V2.0 picture into a single timeless statement of purpose. “ANYONE CAN BE AN ATHLETE”
Rationalizing the value relationship between the Group brand, Company brand, SBU brand, product brand and between-product brand. “ANY NEW OFFERING FROM MY STABLE SHOULD NEITHER CONFUSE NOR DILUTE THE BRAND FOR ANY STAKEHOLDER”
Clearly defining, sloping & allocating specific change imitations that will breathe life into Brand V2.0. “HOW DOES MY PRODUCT PORTFOLIO, DISTRIBUTION OR COMMUNICATION CHANGE TO MAKE V2.0 A REALITY”
Creating a granular set of assumptions, risks and mitigation that defines the monetization journey to V2.0. Including revenue, costs and capital.
Internal Communication & workshops to ensure complete convergence on the clarity & singularity of V2.0.
Making the necessary adaptions in the orchestra, to align its functioning to the V2.0 journey
Creating & running a set of customized monthly metrics to keep the V2.0 on track.