Every month I sit down with my advertising team to review all the ads they are proposing to support our overall company brand. I have been doing this since I became CEO and, in that time, have seen dozens of ads, most of which I love and a few, that I didn’t. So why...
Earlier this month, I was invited on a panel in Mumbai which pontificated on the strategic value of corporate brands. However, the more significant aspect of this event was the 15th anniversary commemoration of a very fine brand advisory called Chlorophyll. Many...
Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand. Anne has invested the better part of the last three years developing the notion of what she has...
THE past 20 years have seen a massive redistribution of economic power to the emerging world. But so far there has been no comparable redistribution of brand power. Fortune magazine’s 2012 list of the largest 500 companies by sales revenue included 73 Chinese firms,...
Managing Coimbatore’s invisible assets Coimbatore, Tamil Nadu, India, January 28, 2011 “With nearly three fourths of an entrepreneur’s asset base lying outside his balance sheet, is he really performing to full potential? “ This was the primary question raised by...
Ramesh Jude Thomas President & CKO, Equitor Consulting Last month two defining headlines caught my eye. The first was about the venerable State Bank of India granting a USD 400 million loan to Kingfisher Airlines (ET). The second was the insuring of Christiano...
Ramesh Jude Thomas President & CKO, EQUiTOR Management Consulting Pvt Ltd. Last week an old colleague of mine who runs Interbrand Australia mailed in for a ringside sense of the IPL phenomenon. And that’s exactly what it is. As much as we all have issues with the...
Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. The biggest analysts and pundits could not see a 20k market could go into free fall. No one imagined that some of the most revered names in the financial world would disappear overnight....
Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. The biggest analysts and pundits could not see a 20k market could go into free fall. No one imagined that some of the most revered names in the financial world would disappear overnight....
