“Why don’t we see a single Indian brand in the Business Week league table?” This question raised by an aspiring manager at the recently held ET in Campus seminar on ‘Brands in the Boardroom’ put the issue of understanding and managing DNA right in focus. Successful...
Ramesh Jude Thomas, President & CKO Equitor Management Consulting Pvt. Ltd. “Why is it that we see more of Amitabh Bachhan between programming than within it?” A smart young journalist quipped recently at a branding seminar. Why indeed? The grand old man of Indian...
Imagine one day waking up and finding that your newspaper masthead looks a little different. You reach for your specs and take a closer look .. Imagine flying a grey colored aircraft on your next JET airways flight. Welcome to the world of makeover marketing. The last...
Did you know that a company like GE which is so capital intensive has a brand value of nearly $47 billion? Did you know that TATA brand value is $5.5 billion making it the 57th most valuable brand in the world? P&G recently acquired Gillette for a whopping $57...
At a senior management workshop on “Value Creating Assets” I asked one of the participants to sell me his name for a consideration. Even with the rest of his colleagues egging him on in the negotiations he refused to relent for a crore of rupees. When I stopped and...
