Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have forever wondered why the 21st century CMO is not a permanent invitee on the board. In 2019, global businesses spent USD 614 bn to establish...
IN THE MIDDLE of last week, my immediate team had pulled out a couple of big rabbits. So we went down to this favourite little Bengali snack joint in Domlur for a chhota celebration. They have a menu which is plastered on the wall. What caught my eye was the status of...
GOT YOUR ATTENTION, DIDN’T I? But seriously, if it weren’t for this sovereignty business wouldn’t you give it a second thought? Think about it. Apple has enough cash on its balance sheet to acquire a few distressed assets like Greece without even resorting to...
Last week my colleague, Siddharth and I landed in Kochi’s Nedumbaserry airport on our way to a town called Valapad. Believe if you will, but it was for a client meeting. The only thing in that town was the client. Not unlike Bentonville and Walmart. I’ve been...
Fifteen years ago, it was a proud moment for corporate India when the first Indian advertising hoarding went up in the middle of Paris. Titan watches was on offer literally at the centre of the fashion capital of the world. That took courage of a different order. Had...
Momofukus started as a single noodlebar in New York, arguably the toughest food and beverages (F&B) market on the planet. When they opened their doors for business in August 2004, Manhattan already had over 13,000 places to eat. But Momofukus obviously found their...
A warm welcome to 2015. I thought we might begin the year by considering the evolution of a true blue media phenomenon. Super prime time is a phrase coined by Times Now. To indicate that no other news channel, and in fact very few programs, compare with the TRPs...
Last week saw the unseemly defence by SIAM (Society of Indian Automobile Manufacturers) of two of their member organizations against the adverse crash test results pronounced by the NCAP. They wasted no time retorting that both the vehicles in question did meet Indian...
India celebrated lustily early this year when Satya Nadella was anointed chief of Microsoft. Indians in global leadership positions are causing no raised eyebrows anymore. So if India can consistently produce global leadership, why aren't we on the business map of the...
