In a recent HBR blog, Niraj Dawar, a colleague who used to be at INSEAD, wrote about the why a valuable brand is so important for successful innovation. He says, “every product and feature innovation is a potential story whose impact on the marketplace is a function...
Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of "a quality product from Hindustan Lever". And the phrase " a TATA product" immediately signaled trust. Just after liberalization, the good professors Demming...
Last month I was invited to speak at the customer service conference of a well-known MNC bank. What did a left brain valuation type like me have to do with Customer Service? I'm the closest thing to a bean counter that the marketing world can get. So what in the world...
WHEN bosses promise to make their companies more profitable they usually say they will do so by increasing sales or cutting costs. But a third road to profits is rarely mentioned: putting prices up. Managers often fail to ask how they might do better at plucking the...
Ramesh Jude Thomas President & CKO, EQUiTOR Consulting Some time in March, I was in the middle of some performance management workshops around India. The introductory session is always about how to capture progress and performance. And to bring home the point...
Ramesh Jude Thomas President & CKO EQUiTOR Management Consulting Pvt Ltd Most of us spend large amounts of time and effort building our attitude, capabilities, special skills or indeed our reputation for something in particular. We try hard to be known for our...
Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. A group of us were sitting at a friend’s backyard on the Palms last week pondering on how bad the current situation could get. The lady of the house, herself a very senior HR executive...
