The DIY Leader

The DIY Leader

by | Aug 4, 2021 | Leadership & Strategy

Would you agree to be operated by a great doctor whose rate of fatality in a surgery is 90%? Then how is it sound advice to join organizations or invest in companies that only achieve 10% success in implementing strategies? In their book “The Balanced Scorecard”...
The futility of “Plan B”

The futility of “Plan B”

by | Jul 4, 2021 | Leadership & Strategy

A net not a hammock. What if Martin Luther King in his legendary address back in 1963 said, “I have a second favorite dream”? What if Kennedy said “We choose to go to the moon, if not, we’ll settle for a sub-orbital flight”? Do you think all of the individuals who...
The curious case of the missing CMO

The curious case of the missing CMO

by | Jun 4, 2021 | Leadership & Strategy

A recent Korn Ferry study suggests that the average tenure of the Chief Marketing Officer (CMO) is the lowest in the C-Suite: 4.1 years versus 8.0 for the chief executive officer (CEO) and 5.1 for the chief financial officer (CFO). Even the chief information officer...
Brands are missing from the Board room

Brands are missing from the Board room

by | Apr 4, 2021 | Business & Finance

Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have  forever wondered why the 21st century CMO is not a permanent invitee on the board.  In 2019, global businesses spent USD 614 bn to establish...