Brands and Bad Times – 2

Brands and Bad Times – 2

Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. The biggest analysts and pundits could not see a 20k market could go into free fall. No one imagined that some of the most revered names in the financial world would disappear overnight....
Brands in the Boardroom

Brands in the Boardroom

“Why don’t we see a single Indian brand in the Business Week league table?” This question raised by an aspiring manager at the recently held ET in Campus seminar on ‘Brands in the Boardroom’ put the issue of understanding and managing DNA right in focus. Successful...