Taken for granted: Compliance is a cheaper substitute for Customer Concern
Last week saw the unseemly defence by SIAM (Society of Indian Automobile Manufacturers) of two of their member organizations against the adverse crash test results pronounced by the NCAP. They wasted no time retorting that both the vehicles in question did meet Indian...
Hiding Outside the Balance Sheet
Last week at a management retreat someone asked why acquisition after acquisition had failed to deliver to expectations in spite of all the auditing and assessment that goes into them. All of us have read and heard about high profile acquisitions like that of Cadburys...
Why does Jeff Immelt personally manage the GE brand?
Every month I sit down with my advertising team to review all the ads they are proposing to support our overall company brand. I have been doing this since I became CEO and, in that time, have seen dozens of ads, most of which I love and a few, that I didn’t. So why...
