ROCE : Return On Customer Experience
Last month I was invited to speak at the customer service conference of a well-known MNC bank. What did a left brain valuation type like me have to do with Customer Service? I’m the closest thing to a bean counter that the marketing world can get. So what in the...
Brands and Bad Times – 1
Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. The biggest analysts and pundits could not see a 20k market could go into free fall. No one imagined that some of the most revered names in the financial world would disappear overnight....
