In a recent HBR blog, Niraj Dawar, a colleague who used to be at INSEAD, wrote about the why a valuable brand is so important for successful innovation. He says, “every product and feature innovation is a potential story whose impact on the marketplace is a function...
Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of “a quality product from Hindustan Lever”. And the phrase ” a TATA product” immediately signaled trust. Just after liberalization, the good...
