Did you know that a company like GE which is so capital intensive has a brand value of nearly $47 billion? Did you know that TATA brand value is $5.5 billion making it the 57th most valuable brand in the world? P&G recently acquired Gillette for a whopping $57...
At a senior management workshop on “Value Creating Assets” I asked one of the participants to sell me his name for a consideration. Even with the rest of his colleagues egging him on in the negotiations he refused to relent for a crore of rupees. When I stopped and...
