Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have forever wondered why the 21st century CMO is not a permanent invitee on the board. In 2019, global businesses spent USD 614 bn to establish...
Ramesh Jude Thomas President & CKO, Equitor Consulting Last month two defining headlines caught my eye. The first was about the venerable State Bank of India granting a USD 400 million loan to Kingfisher Airlines (ET). The second was the insuring of Christiano...
