Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of “a quality product from Hindustan Lever”. And the phrase ” a TATA product” immediately signaled trust. Just after liberalization, the good...
Last year, buyers paid 72% of the takeover consideration (on average) for the intangibles in businesses. You might recall that Procter and Gamble Co. paid almost half of the $57 billion (Rs2.72 trillion) for Gillette Co.’s brands alone. Whatever business you are in,...
