A recent Korn Ferry study suggests that the average tenure of the Chief Marketing Officer (CMO) is the lowest in the C-Suite: 4.1 years versus 8.0 for the chief executive officer (CEO) and 5.1 for the chief financial officer (CFO). Even the chief information officer...
Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have forever wondered why the 21st century CMO is not a permanent invitee on the board. In 2019, global businesses spent USD 614 bn to establish...
