Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand. Anne has invested the better part of the last three years developing the notion of what she has...
Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of “a quality product from Hindustan Lever”. And the phrase ” a TATA product” immediately signaled trust. Just after liberalization, the good...
