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Why does Jeff Immelt personally manage the GE brand?

Why does Jeff Immelt personally manage the GE brand?

by shiv@equitor | Sep 7, 2014 | Brand & Marketing

Every month I sit down with my advertising team to review all the ads they are proposing to support our overall company brand. I have been doing this since I became CEO and, in that time, have seen dozens of ads, most of which I love and a few, that I didn’t. So why...
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