Brands are missing from the Board room

Brands are missing from the Board room

Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have  forever wondered why the 21st century CMO is not a permanent invitee on the board.  In 2019, global businesses spent USD 614 bn to establish...
Should Apple Buy Out Greece?

Should Apple Buy Out Greece?

GOT YOUR ATTENTION, DIDN’T I? But seriously, if it weren’t for this sovereignty business wouldn’t you give it a second thought? Think about it. Apple has enough cash on its balance sheet to acquire a few distressed assets like Greece without even resorting to...