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Managing Value in an intangible environment

Managing Value in an intangible environment

by shiv@equitor | Jul 19, 2008 | Brand & Marketing

Did you know that a company like GE which is so capital intensive has a brand value of nearly $47 billion? Did you know that TATA brand value is $5.5 billion making it the 57th most valuable brand in the world? P&G recently acquired Gillette for a whopping $57...
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