The curious case of the missing CMO

by mithun@equitor | Jun 4, 2021 | Leadership & Strategy

A recent Korn Ferry study suggests that the average tenure of the Chief Marketing Officer (CMO) is the lowest in the C-Suite: 4.1 years versus 8.0 for the chief executive officer (CEO) and 5.1 for the chief financial officer (CFO). Even the chief information officer...

The Return of the King

by mithun@equitor | Dec 15, 2013 | Leadership & Strategy

Two weeks ago I woke up to a cryptic text from a senior journalist friend of mine: “HE’s BACK…AND HOW!” Not the most illuminating as communications goes, you would agree, but I knew him well enough to understand his excitement. Mr. Murthy (for whom he has very high...

Flying blind: businesses without dials

by mithun@equitor | Nov 4, 2013 | Leadership & Strategy

Sitting on the boards of entrepreneurial businesses can be very interesting. They are all characterized by high energy ownership and very sincere operating leadership. But many of them do not have or appreciate the notion of management by metrics. I was recently...

Managing Consequence

by mithun@equitor | Oct 4, 2009 | Business & Finance

Ramesh Jude Thomas President & CKO, EQUiTOR Consulting Some time in March, I was in the middle of some performance management workshops around India. The introductory session is always about how to capture progress and performance. And to bring home the point...

The Voyager Series – 2

by mithun@equitor | Jun 4, 2009 | Leadership & Strategy

An evening with an unusual traveller Ramesh Jude Thomas President & CKO, EQUiTOR Consulting What is the VOYAGER series really about? Hearing another set of achievements which we all are very familiar with or another public figure who is easy on the ear and...