The curious case of the missing CMO

The curious case of the missing CMO

by | Jun 4, 2021 | Leadership & Strategy

A recent Korn Ferry study suggests that the average tenure of the Chief Marketing Officer (CMO) is the lowest in the C-Suite: 4.1 years versus 8.0 for the chief executive officer (CEO) and 5.1 for the chief financial officer (CFO). Even the chief information officer...
Brands are missing from the Board room

Brands are missing from the Board room

by | Apr 4, 2021 | Business & Finance

Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have  forever wondered why the 21st century CMO is not a permanent invitee on the board.  In 2019, global businesses spent USD 614 bn to establish...
Two Minute Recipe For Resilience

Two Minute Recipe For Resilience

by | Jul 10, 2015 | Business & Finance

IN THE MIDDLE of last week, my immediate team had pulled out a couple of big rabbits. So we went down to this favourite little Bengali snack joint in Domlur for a chhota celebration. They have a menu which is plastered on the wall. What caught my eye was the status of...
AIMA World Marketing Congress

AIMA World Marketing Congress

by | Feb 4, 2013 | Leadership & Strategy

From the recently concluded edition of the World Marketing Congress at New Delhi. Equitor continues to be the Knowledge Partner for the AIMA-RK Swamy High Performance Brand of the Year award. Congratulations to NIIT, Zee and Apollo Tyres!