Brands are missing from the Board room

Brands are missing from the Board room

by | Apr 4, 2021 | Business & Finance

Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have  forever wondered why the 21st century CMO is not a permanent invitee on the board.  In 2019, global businesses spent USD 614 bn to establish...
Managing Consequence

Managing Consequence

by | Oct 4, 2009 | Business & Finance

Ramesh Jude Thomas President & CKO, EQUiTOR Consulting Some time in March, I was in the middle of some performance management workshops around India. The introductory session is always about how to capture progress and performance. And to bring home the point...
What would you rather lose?

What would you rather lose?

by | Aug 4, 2009 | Brand & Marketing

Ramesh Jude Thomas President & CKO, Equitor Consulting Last month two defining headlines caught my eye. The first was about the venerable State Bank of India granting a USD 400 million loan to Kingfisher Airlines (ET). The second was the insuring of Christiano...