What does Blue Ocean Strategy have to do with brand value?

by shiv@equitor | Feb 5, 2014 | Business & Finance

In a recent HBR blog, Niraj Dawar, a colleague who used to be at INSEAD, wrote about the why a valuable brand is so important for successful innovation. He says, “every product and feature innovation is a potential story whose impact on the marketplace is a function...

Hindustan Unilever: A Quality Product from Surf?

by shiv@equitor | Jan 2, 2014 | Business & Finance

Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of “a quality product from Hindustan Lever”. And the phrase ” a TATA product” immediately signaled trust. Just after liberalization, the good...

AIMA

by shiv@equitor | Mar 20, 2012 | Business & Finance

Blind Side 2

by shiv@equitor | Mar 16, 2012 | Leadership & Strategy

Another Blindside : the 2% bureaucrat   K.P. Joseph turned 88 last week. He is a great grandfather twice over. I grew up watching him return home everyday from an office in which his designation was the organisation. In Calcutta, it was the ” THE OFFICE OF THE...

Blind Side

by shiv@equitor | Feb 18, 2012 | Leadership & Strategy

Blind Side “Full many a gem of purest ray serene The dark unfathom’d caves of ocean bear: Full many a flower is born to blush unseen, And waste its sweetness on the desert air” Thomas Gray’s Elegy is a piece of classical verse that has remained with me since...