‘Brand Assets as Force Multipliers’
Managing Coimbatore’s invisible assets Coimbatore, Tamil Nadu, India, January 28, 2011 “With nearly three fourths of an entrepreneur’s asset base lying outside his balance sheet, is he really performing to full potential? “ This was the primary question raised by...
Grey Entrepreneurship
A greater ‘hole in the wall’ you cannot imagine. A small fading sign on the top saying “Cellphoon reapars” barely visible through the street vendors crowding the Juhu Market in Mumbai. On my way to buy a new Blackberry, my innate sense of adventure (foolishness) made...
Who Rocks India?
Is it really rocking ? Last week two journalists asked me what seemed like two unrelated questions. One, from a leading business channel queried “Where do you think the next billion customers will come from” And a few days later came the second poser “Can India really...
