Brand value Archives

What does Blue Ocean Strategy have to do with brand value?

by shiv@equitor | Feb 5, 2014 | Business & Finance

In a recent HBR blog, Niraj Dawar, a colleague who used to be at INSEAD, wrote about the why a valuable brand is so important for successful innovation. He says, “every product and feature innovation is a potential story whose impact on the marketplace is a function...

Hindustan Unilever: A Quality Product from Surf?

by shiv@equitor | Jan 2, 2014 | Business & Finance

Up until the beginning of the nineties, I remember that quality was a brand advantage. Packaging spoke of “a quality product from Hindustan Lever”. And the phrase ” a TATA product” immediately signaled trust. Just after liberalization, the good...

How resilient are your intangibles?

by mithun@equitor | Mar 4, 2009 | Business & Finance, Intangibles

Ramesh Jude Thomas President & CKO EQUiTOR Management Consulting Pvt Ltd Most of us spend large amounts of time and effort building our attitude, capabilities, special skills or indeed our reputation for something in particular. We try hard to be known for our...

Brands in the Boardroom

by mithun@equitor | Jan 4, 2009 | Brand & Marketing, Media articles

“Why don’t we see a single Indian brand in the Business Week league table?” This question raised by an aspiring manager at the recently held ET in Campus seminar on ‘Brands in the Boardroom’ put the issue of understanding and managing DNA right in focus. Successful...

What does Blue Ocean Strategy have to do with brand value?

Hindustan Unilever: A Quality Product from Surf?

How resilient are your intangibles?

Brands in the Boardroom

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