Did you know that 94.6% or 19 out of 20 of listed firms in the world do not have a board representation for marketing? I have forever wondered why the 21st century CMO is not a permanent invitee on the board. In 2019, global businesses spent USD 614 bn to establish...
Ramesh Jude Thomas, President & CKO EQUiTOR Management Consulting Pvt. Ltd. A group of us were sitting at a friend’s backyard on the Palms last week pondering on how bad the current situation could get. The lady of the house, herself a very senior HR executive...
